Privacy Policy

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Introduction

Highland Longevity ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us through our website at highlandlongevity.com. This Privacy Policy explains what information we collect, how we use it, and your choices regarding your information.

By using our website, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information You Provide

We collect information you voluntarily provide when you:

• Fill out contact or appointment request forms
• Subscribe to our newsletter or email updates
• Send us an email or call our office
• Complete online patient intake forms
• Leave comments or reviews

This information may include your name, email address, phone number, mailing address, and any other information you choose to provide.

Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

• Device Information: Browser type, operating system, device type
• Usage Data: Pages viewed, time spent on pages, links clicked
• Location Data: General geographic location based on IP address
• Referral Data: How you arrived at our website

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small files stored on your device that help us:

• Remember your preferences
• Understand how you use our website
• Improve our services
• Provide relevant advertising

You can control cookies through your browser settings. However, disabling cookies may affect your experience on our website.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and appointment requests
• Provide and improve our services
• Send you requested information about our services
• Send marketing communications (with your consent)
• Analyze website usage to improve user experience
• Comply with legal obligations
• Protect against fraud and unauthorized access

HIPAA Notice

Highland Longevity is a healthcare provider, and any individually identifiable health information you share with us in the course of clinical care is "protected health information" (PHI) governed by the Health Insurance Portability and Accountability Act (HIPAA), not by this website Privacy Policy. Our handling of your PHI — including your rights to access, amend, and request restrictions on that information — is described in our separate HIPAA Notice of Privacy Practices. Where this Privacy Policy and our HIPAA Notice of Privacy Practices conflict with respect to PHI, the HIPAA Notice of Privacy Practices controls.

SMS / Mobile Messaging Terms

By providing your mobile phone number and opting in to receive text messages from Highland Longevity, you consent to receive recurring SMS messages including: appointment reminders, billing and account notifications, wellness and program updates, and marketing/promotional offers.

Message frequency varies. Msg & data rates may apply.

To opt out at any time, reply STOP to any message. You will receive a confirmation message and no further texts.

For help, reply HELP to any message or call us at (214) 444-9796.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support of the SMS program (for example, the messaging platform and CRM) is permitted. All other categories of personal information exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Opt-in consent is never shared, sold, or transferred.

Carriers (such as AT&T, T-Mobile, Verizon, etc.) are not liable for delayed or undelivered messages.

How We Share Your Information

We do not sell your personal information to third parties. We may share your information with:

• Service Providers: Companies that help us operate our website and services (hosting, email, analytics)
• Appointment Scheduling: Our appointment scheduling platform (NexHealth) to process booking requests
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

Mobile opt-in and SMS consent data is never shared. Text messaging originator opt-in data and consent are not shared with, sold to, or disclosed to any third parties or affiliates for any purpose, including marketing or promotional purposes.

Third-Party Services

Our website may use the following third-party services:

• Google Analytics: To analyze website traffic and usage patterns
• Google Ads: For advertising and remarketing purposes
• Facebook Pixel: For advertising and analytics
• NexHealth: For online appointment scheduling

These services have their own privacy policies governing their use of your information.

Your Rights and Choices

Access and Correction

You have the right to request access to the personal information we hold about you and to request corrections to any inaccurate information.

Opt-Out

You may opt out of receiving marketing emails by clicking the "unsubscribe" link in any email or contacting us directly. Note that you may still receive transactional emails related to your appointments.

Do Not Track

Some browsers offer a "Do Not Track" feature. Our website does not currently respond to Do Not Track signals, but you can manage cookies through your browser settings.

California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of your information (which we do not do).

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

Children's Privacy

Our website and services are intended for adults and are not directed to minors. We do not knowingly collect personal information from anyone under 18 years of age. If we become aware that we have collected information from a person under 18, we will take steps to delete it.

Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to review the privacy policies of any websites you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the effective date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: